Ferche Millwork Brochure Wins Top Advertising Honor
Book of Mouldings Wins Best of Show, 2 other American Advertising Awards
Rice, MN — February 25thth, 2015 — Ferche Millwork, the nation’s leading hardwood mouldings manufacturer, won three American Advertising Awards including the Best of Show honors at the January 24th ADDY Awards event held by the American Advertising Federation Central Minnesota in St. Cloud, MN. The event was the first of the annual three-tiered national competition held by the American Advertising Federation.
Ferche’s Book of Mouldings won a Gold ADDY in the categories of Brochure : 4-Color and Photography Campaign. The event’s top honor, Best of Show, was also awarded to the Book of Mouldings in a unanimous judges’ decision (video below).
Those entries will be forwarded to AAF’s 8th District, the second tier of the competition, where they will compete against the other regional winners from the states of Minnesota, Wisconsin, North Dakota and South Dakota. Winners from the district competition are then forwarded to the national tier.
“It’s an exciting honor!” said Cory Hollenhorst, who took over as Director of Sales & Marketing at Ferche Millwork in May of 2014 and led the project, “I wanted this brochure to capture the spirit of Ferche, our brand and our culture. It’s been really well received within our industry, but to be recognized across all industries as a standout piece is really special.”
Adventure™, a Minnesota-based advertising and photography firm was hired by Hollenhorst to collaborate on the piece. “The passion and craftsmanship at Ferche completely inspired us for the design of the Book of Moldings. Being able to tell a brand's story so authentically is a rarity — and clearly one the judges of the American Advertising Awards recognized. We couldn't be more proud of the work and our partnership with Ferche.” said Gina Nacey, Creative Strategist at Adventure™.
The American Advertising Awards (AKA “ADDYs”) is the advertising industry's largest and most representative competition, attracting over 40,000 entries nationwide each year.
Director of Sales & Marketing
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